Why Jewellery Never Looks Exactly Like Its Photo
[[Open in two or three sentences. Who is asking "jewellery looks different from photo", and what will they know by the end? Say it plainly.]]
Lighting, white balance and gold
[[Two short paragraphs. Use something only this shop knows - what a customer asked, what came back as a return, what the plating actually does.]]
Screen calibration
[[Two short paragraphs. Use something only this shop knows - what a customer asked, what came back as a return, what the plating actually does.]]
What a fair seller does about it
[[Two short paragraphs. Use something only this shop knows - what a customer asked, what came back as a return, what the plating actually does.]]
What to check before you buy
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Frequently asked
Why does gold look different in photos?
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Can I ask for a video before buying?
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Browse the imitation jewellery under ₹1000 this guide refers to.